Usage monitoring websites of educational institutions and scientific institutions from mobile devices Google Analytics tools

Abstract

The article examines the procedure for monitoring the use of websites of educational and research institutions from mobile devices using the Google Analytics system on the example of the web resource of the Electronic Library of the National Academy of Educational Sciences of Ukraine. The process of visiting and using this site to track the needs and motivations of users in order to increase the efficiency of service, improve the content
and increase its traffic was tracked. The use of Google Analytics as a tool for collecting, processing and analyzing statistics of scientific and educational websites in order to improve their performance is considered. Traffic from PC and mobile device or tablet is compared. With the help of Google Analytics, you can learn in detail about the audience of users of the site by: language, age, gender, main interests, etc., ie demographics, geodata, location, etc. Google Analytics brand information on your phone or tablet helps you understand how to optimize this resource for different devices with different screen sizes and browser characteristics, so that the site is optimally configured on all major mobile devices. With Google Analytics reports, you can customize your site template for mobile owners so you don’t lose visitors from your mobile traffic. If the web resource of educational and research institutions does not provide sufficient functionality for mobile users, it may affect its conversion, which is part of visits to the web resource, during which users have made a targeted action – visited a page, download material, etc. To increase the number of shared conversions, you need to improve the performance of your mobile devices and tablets. The main tasks of administrators of web resources of educational institutions and research institutions are to keep users on the site longer and provide easy interaction with the
page to facilitate the implementation of conversion actions: call, registration, etc.