Formation of a positive image of general secondary education institution

Abstract

The article is devoted to the problems of forming a positive image of an educational institution. A positive image ensures the development and positioning of the institution as an open socio-pedagogical system. Therefore, the purposeful activities of the education manager to form a positive image of the educational institution becomes an important component of the content of management activities. The positive image of the school allows you to respond quickly to innovative changes and ensure the proper quality of educational services for students. The content of the management of the education manager to ensure the competitiveness of the educational organization is considered. The analysis of scientific sources shows that in Ukraine considerable attention is paid to the formation of a positive image of educational institutions. Research on the formation of a positive image of educational institutions is presented. Mechanisms and technologies of teacher image formation are covered in the works of Y. Palekha, S. Sushko, I. Shavkun

The characteristics of the main components of the image of the educational institution are given. These include: the image of educational services, the image of the head, the image of staff, the organizational culture of the organization, the resources of the educational institution, openness and public relations, the formation of «publicity». The directions of formation of a positive image of an educational institution are revealed. Among them: providing an image strategy for the development of educational institutions; support for the functioning and development of educational institutions on the basis of image policy; creation of an effective internal and external system of forming a positive image of the educational organization; ensuring the quality of education taking into account the new legislation and demand in the market of educational services; providing favorable conditions for professional growth of teaching staff; optimization of resource provision of the educational organization; raising the level of organizational culture of the educational institution; creating a modern educational environment. The tasks facing education managers in the process of forming a positive image of the educational organization are identified. It was found that creating a positive image of an educational institution is a multifaceted complex process that covers all areas of life of the educational organization and requires the professional competence of the education manager.