FORMATION OF MEDIA EDUCATIONAL COMPETENCES IN COLLEGE TEACHERS: A THEORETICAL ASPECT

Abstract

The article gives a theoretical analysis of the formation of the college teachers’ media education competences. It is stressed that modern computer technologies, combined with educational media technologies, become an effective means of training and self-development for future professionals. It is substantiated that the preparation of teachers for the use of mass media in pedagogical activity is one of the important areas in their professional training. It is determined the necessary conditions for forming the media competence of a teacher of a higher educational institution. It is stated that the formation of media competence of future teachers in the higher pedagogical education system can be realized if structure and content of training meet the requirements of current trends in the development of computer science and ICT in education, selection of content and forms of training according to the types of information activity of the teacher of each specialty, as well as orientation of educational and cognitive activity on the development of professional educational activity of the future teacher in this aspect of methodical work. The factors that contribute to the intensification and quality of the educational process in higher education are highlighted. The stages of realization of media education in accordance with the Concept of introduction of media education in Ukraine are presented. The Concept is based on studying the state of media culture of the population of Ukraine so as the international experience in the organization of media education and it aims at the preparation and providing stage-by-stage experimental then intensive widespread introduction of media education, in particular, into pedagogical practice at all levels. It is offered the forms and methods of formation the media competences that increase the level of teaching educational material by pedagogical and scientific-pedagogical employees of educational institution. It is identified the means of media education, in particular, traditional and newest ones, as well as forms of media education implementation.