THEORETICAL-METHODOLOGICAL PRINCIPLES MOTIVATION MANAGEMENT IN EDUCATION

Abstract

The peculiarity of the management of modern educational organizations is that it includes two components: the management of the educational process and the management of the people who participate in it. However, successful management of the first component is impossible without managing the staff of the educational institution. Therefore, the ability to prompt employees to achieve goals of the institution is one of the defining skills of the modern manager, which can be formed using motivational management.

The term «motivational management» is relatively new to Ukrainian science, although it has been used extensively in foreign scientific research since the mid-1990s. The authors interpret it as a set of tools that prompt employees to achieve the goals of the institution; management, in which the main priorities are given to motivation of creative, productive, initiative and professional activity of the person; as a system of action to activate another person's motives; as a human resource management process and etc. Motivational management is understood as a flexible, multilevel and multifaceted process of internal management of the activity of an educational institution, built on the compulsory consideration of the motivated professional or independent and collective behavior and common activity of all employees, due to the developed and committed team in achieving the goals of the institution, adherence to the value guidelines, formation and maintenance of motivational climate in the institution. The object of motivational management is to manage the process of formation the motivation of all employees of the educational institution to achieve a common goal. The subject of motivational management is the psychological patterns of forming the motivational sphere of employees, achieving their common goal and specific goals in their professional activity.